Shorewest Releases New TV Commercials Promoting Website Posted on October 16, 2012 by socialmedia by He’s back! Shorewest, Realtors® new media campaign brings back a familiar face. Sean Sweeney, aka the Yodeler, is one of the key characters in Shorewest’s new television campaign promoting its newly designed website —www.shorwest.com. The famous Yodeler commercial was instrumental in helping Shorewest transition to its new name from Wauwatosa Realty 15 years ago. “We knew we wanted to launch the website in a big way and decided it was time to be back on TV,” says Joseph A. Horning, president of Shorewest. “So, we went to someone who not only knows us but has done the best creative work for us in the history of our company. Tom Dixon, the creative director behind the Yodeler commercial, is the creative director on our new campaign as well.” “For those who recall the Yodeler commercial, they won’t have any problems recognizing Sean in the new Shorewest spots,” says Tom Dixon, of Tom Dixon Creative. “He hasn’t changed at all and is funnier than ever!” Shorewest filmed three separate television commercials. Two of the commercials started airing Sunday night, Oct. 7. The campaign is scheduled to run through early December on Fox, CBS, NBC, ABC and Shorewest TV channel 58.4. You can watch our new airline and ultrasound commercials on shorewest.com or visit our YouTube channel and see all of our videos. We also created a 15-second commercial. However, due to what some may believe is too sensitive to air on TV, we have released the video on-line only on our Facebook page. Tom Dixon Creative says, “The absurdity of this 15-second commercial is hilarious. But let’s let the public decide whether it crosses the line or not.” Watch our new commercial and comment: Should we air this on TV? Tags: commercials, new Shorewest.com, shorewest, Shorewest Realtors, television, tv, yodeler, yodeler commercial Categories: Real Estate News Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Comment * Name * Email * Website Save my name, email, and website in this browser for the next time I comment. Δ Home Property Search Map Search About Me My Listings My Recently Sold My Reviews Videos Contact Me Reset Password Enter the email address for your account and we will email you instructions on how to reset your password Email* Reset My Password × Sign In Email* Password* Sign In Reset Password New to myShorewest? Create an Account First Name* Last Name* Email* Passwords must be at least 8 characters Password* Repeat Password* Create Account × Forgot Your Password? 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